The real deal. These 100% custom baits are all hand-made and custom hand-poured in the garages of local anglers from around the USA.

These baits are limited availability and subject to what each bait maker can supply us.  Every single bait listed here was custom hand poured personally by an angler based on the seasonal bite at their favorite local spots.

Many are hand-poured exclusively for Bait Merchant based on our own formula of colors, flake and sparkle.

Select a bait to see available colors.