Still in high school, socal tournament angler Talan Richardson created the perfect formula with Richardson's Fish Attractants. Safe for the environment, species specific, and proven to give fishermen the upper hand to catch more fish, Bait Merchant joins the dozens of brick-and-mortar tackle shops sharing the secret of "the sauce" with anglers seeking every possible advantage.

A small drop of this premium-grade fish attractant is applied directly to soft plastics or lures it's all that's needed to emit a scent fish can't ignore. Longer lasting than other topical scent additives, with no soaking of baits required, Richardson's bait sauce leaves a lasting scent without any unwanted residue.

Available in species-specific scents, the magical formula inside every easy-squeeze bottle is a game changer for any application and any water condition.